Everybody Welcome The Shack?: Radioshack Rebrands Itself, Does Anybody Care?

radio shack

Who saw this coming? Engadget just came up with this little tadbit that RadioShack is officially rebranding itself as “The Shack” (see also: Pizza Hit = The Hut).

Some of us actually saw this type of thing coming. “RadioShack” doesn’t really sound hip these days. Not so quite sure about the “The Shack” but it may be a welcome change. After all, does RadioShack EVEN sell radios anymore?



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