Looks like Microsoft wants to play nice. After numerous requests by many people to export the Zune Software to Macs, there might finally be a breakthrough. After Jose Pinero, Director of Communications for Microsoft’s TV, Video and Music Business was asked about the issue, he said that Microsoft was considering the options.
That is not a definite yes but it does show that Microsoft is open to the idea of having the Zune Software on Apple computers.
If Microsoft does open up to the idea, it may have an upper hand. Zune Pass, which is Microsoft’s music subscription service actually works. I took the free trial and I came away very impressed. I’ve always had my doubts about whether music subscription could actually work and Zune Pass really showed me that it could work. Unless iTunes gets a music subscription which some people have been calling for, I think that Microsoft could have an advantage.
Microsoft might also be bring the Zune Service to it’s Windows Mobile phones. We’ll wait and see that it will look like.