Microsoft and News Corp are working on a deal in which News Corp would remove it’s properties (Wall Stree Journal, New York Post…) from Google and place them on Bing.
Rupert Murdoch has wanted to do this for a while because he’s potentially losing money by having Google display his websites for free.
Advantage has to go to Microsoft because this could potentially make users flock to Bing and help increase it’s market share.
Will this work? We’ll wait and see if a deal is worked out