Twitter will unveil plans for for making money through advertising. The advertising program, which Twitter calls Promoted Tweets will show up when Twitter users search for keywords that the advertisers have bought to link to their ads.
“The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” said Dick Costolo, Twitter’s chief operating officer.
If you search for Starbucks tweets, there will be sponsored ad at the top of the page. The ads will also be a way for companies to enter the conversation when it turns negative. That is a very interesting concept.
I can see movie studios easily using this when people are talking about a particular movie.
I can easily see this as a new forum for video game developers.
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