Let’s be honest. DSTV has a monopoly on the satellitve TV industry in Ghana. Just walk around a residential area and look near the rooftops of homes and you’ll see satellite dishes with the DSTV logo on it. They’re everywhere.
When you’re the big giant in town and nobody can take you on, you get to do things that you can get away it. One of those things is constantly raising the monthly bills on your customers, with no much explanations.
I’m sure you’re being watching your favorite TV show and then you see the message icon flash in the corner of your screen. When you open it, you get a nice message from DSTV telling you that they’re increasing prices and no reason is given. Of course you get upset but in the end, you go to the DSTV office and pay the amount you owe at the end of the month because there’s no way you’re going to miss out on new episodes of Keeping Up With The Kardashians. Plus, your favorite English Premier League team needs you to keep cheering.
What’s the alternative? Are you really going to bail out on DSTV? Not likely.
Visat1 and the others are trying to compete but they don’t really have that exclusive content that DSTV has. It’s really a David vs Goliath but Goliath is way tougher to take on.
This brings us to the issue of cable cutting. I hardly watch television anymore. Most of my viewing experience is on my laptop. A lot of the younger crowd fall in that capacity as well. So many times, people ask me if I have a particular movie or TV series on my laptop and if I can share it with them.
Thankfully, I can literally afford to get my content online. But streaming is not an option. I go the downloading route. Sorry folks but streaming in some parts of Africa is not a good option thanks to terrible service by ISP providers and high costs.
When Netflix announced it would be availble globally, many thought this would be good competition for DSTV. But I didn’t. Unless you can afford to pay some of the high prices of broadband, Netflix is out of your reach. So let’s forget the whole idea about Netflix competition with DSTV. Unless Netflix offers up Premier League matches, it’s a non starter.
A DSTV competitor is badly needed. Customers are getting stiffed with increasing prices because there’s no other high profile competitor to offer up an alternative. A competitor who comes into the market with sports rights that include the Premier League and perphaps ESPN will make DSTV take notice.
As the country gets developed, there will be a market for a content provider especially for the younger audience.
We’ll just have to wait and see. It might be a while.
In the meantime, it looks like you’re going to be stuck with that DSTV satellite dish for a while longer.